MozCon 2016, Seattle, WA.
Day one of what is disputably the world’s most anticipated SEO and Marketing conferences has delivered in spectacular style, with guest speakers offering the juiciest inside knowledge across a range of search engine and online marketing buzz topics.
The morning began fresh and early with an 8am start, and conference-goers set upon the buffet breakfast and barista coffee with gusto. The pre-lunch line-up alone included industry greats such as founder and former CEO of MOZ Rand Fishkin, spunky optimisation expert Cara Harshman (formerly of Optimizely) speaking on A/B testing, big business website relaunch guru Lauren Vaccarello, email marketing talent Justine Jordan of Litmus and reputation marketer Rhea Drysdale, with each speaker outdoing the last in delivering actionable, meaty industry advice and knowledge.
No filler, just high quality SEO and content marketing goodness!
These highly energetic and decidedly un-fluffy presentations were aimed at people who already knew their stuff: this was not beginner advice for the uninitiated, but rather targeted, specific knowledge that industry experts could really get their teeth into. And boy, did they.
You could feel the energy flowing off the stage, and at no point did the audience waver or begin to lose focus. Partly this was down to MozCon’s clever time segmentation, with well-placed snacks, interactive Moz challenges and networking breaks designed to relieve our collective brain pressure.
MozCon’s afternoon speakers took up the baton and delivered equally excellent presentations – with Joe Hall of Hall Analysis explaining the best practice in information architecture, Banana Splash’s Talia Wolf reiterating the need for a customer-centric mobile platform strategy, Rob Bucci of STAT Search Analytics getting down and dirty with snippet stealing, Ross Simmonds of Crate telling us to keep experimenting, and – last but most certainly not least – the fabulous Dana DiTomaso of Kick Point giving belly laughs with her ‘People First’ social media presentation.
What a day.
MozCon 2016: Speakers, resources, and links
If you weren’t able to attend this year, here’s a quick list of speakers and slide deck resources from day 1 of MozCon 2016 to keep you on your toes! Enjoy.
Cara Harshman – Evolving your A/B Testing Skills – Cara Harshman slide deck & blog
Lauren Vaccarello – The Big One – Relaunching your Website
Justine Jordan – The Hidden Talents of Email: Creating Customer-Centric Messages – Justine Jordan slide deck
Rhea Drysdale – How to do Reputation Marketing – Rhea Drysdale slide deck
Joe Hall – Rethinking Information Architecture for SEO and Content Marketing
Talia Wolf – Breaking Patterns: How to Rewrite the CRO Playbook with Mobile Optimisation
Rob Bucci – Taking the Top Spot: How to Earn More Featured Snippets – Rob Bucci links
Ross Simmonds – Content Chaos: Building your Brand through Constant Experiments – Ross Simmonds blog
Dana DiTomaso – Social Media: People First, ‘Rules’ Second – Dana DiTomaso blog on Smux
Oh – and if you’re wondering about the Snapchatting taco line? Check out Dana’s link. Trust me, it’s worth it.
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