Hi! I’m Emma – Creative Director of Wordperfect.
What happens when you combine a passion for writing with a nerdy love for technology? SEO content! I truly love writing optimised text for online use, and way back in 2007 I decided to make this passion my full-time employment. Wordperfect has grown from a home-based interest to a fully-fledged team environment, based in Whangarei, NZ. We write for companies throughout New Zealand, Australia and internationally – and we’d love to write for you too!
Is your SEO content working for you?
We delight in creating original, targeted SEO content directly for our clients.
You won’t find any mass-produced text here! Only fresh, focused, industry-specific content with a voice that reflects your company’s character. In most cases (when possible!) we will visit our clients within their workplaces, learning more about their processes and meeting their team members. We believe this assists our writers in creating content that reflects the energy of the business we are writing for.
SEO content: Fun and funky? Corporate?
The tone of our content is always dictated by our clients’ needs; and every business is unique. Everything from the vocabulary used right through to the imagery and punctuation can make a massive difference to the feel of a website – and trust us, your online customers will notice! Our portfolio shows a range of content designed for our clients: each brief was different, and our team worked to bring out the individual feel of each company or product we worked with.
It’s a fast moving industry – that’s why we love it!
The world of SEO is fast-moving and competitive. To stay ahead of the curve, we ensure our team is constantly upskilling, researching best techniques and latest algorithms. We send our people to the best conferences, seminars, workshops and networking groups to keep our skills sharp and our SEO content relevant! You can be sure that when you choose Wordperfect, you’re choosing SEO content experts.
We offer a FREE consultation service, usually over a delicious coffee. We’ll sit with you and take the time to explain how SEO works, what social media can do for your business, and how online marketing can increase your sales.


